Licensed Products

Through the Group Licensing Authorization Program, the PHPA licenses the use of all authorized Members' names and likenesses to approved licensees, in order to produce products such as trading cards, video/computer games, bobble heads, photographs, as well as other collectibles and novelties.

The licensing practices employed by the PHPA do not authorize individual or dual endorsements, nor do they prevent individual Members from securing their own endorsements/marketing agreements. Members may opt-out of a proposed license if it conflicts with any other agreements they may have entered on their own.

The licensing process begins with each prospective licensee completing a License Information Request Form (PDF). Completed forms may be faxed to the PHPA office at 289-296-4567. The completed form is then reviewed by the PHPA, with a decision being rendered post-review. The completed form may also be mailed to:

Professional Hockey Players' Association
Attn: Licensing Department
3964 Portage Rd.
Niagara Falls, ON L2J 2K9

For more information about Marketing, Corporate Sponsorship, or Licensing opportunities, please contact Darryl Dionne, Director of Communications & Business Development at (289) 296-5561 or email


AHL Images
AHL Images brings American Hockey League teams and players closer to fans via prints, keepsakes, cards, and downloads. Every sale will directly benefit the League and it?s players. AHL Images delivers the next wave of NHL players in both print and digital format.
Pyramid Photography and Video
Pyramid Photography and Video photographers are nationally licensed by the ECHL and PHPA, providing you with player photographs from every ECHL team.
Rick Bacmanski PhotoArtistry
Rick Bacmanski has been the Official Team Photographer of the Elmira Jackals since 2000 when they entered the League, and provides photos of Elmira Jackals players for purchase.
Sean Flynn Photography
Sean Flynn is the Official team Photographer of the Quad City Mallards of the ECHL, and provides photos of Quad City Mallards players for purchase.
Centerline Art & Photo, LLC
Josie Vimahi of Centerline Art and Photo is the official and licensed photographer for the Utah Grizzlies of the ECHL, providing extensive game coverage as a photojournalist and commercial photography services.
Howe Creative Photography
Howe Creative Photography specializes in sports photography, providing individual and team photographs of Missouri Mavericks players.
Kera Bridges Photography
Kera Bridges Photography provides photographs of players from the Evansville Icemen, including but not limited to individual shots, team shots, and action shots.


I Can! Kids Personalized Children's Book
I Can! Kids is officially licensed with the PHPA and ECHL, delivering custom, personalized children books featuring ECHL teams and players. In Work Hard! Play Hard! Dream Big!, a young hockey player gets a chance to play hockey with his or her hero! While dreaming about the big day, the young hockey player learns what must be done to achieve his or her dream! This book is personalized including the child's name; home town; age; three friends; favorite ECHL hockey player, and team.

Trading Cards

Upper Deck Co.
Upper Deck, the leading brand in the trading card industry is the exclusive official and nationally distributed trading card licensee of the American Hockey League and PHPA. The inaugural 100-card AHL box set was released in July, 2014. The 2014-15 AHL Box set featuring 150 of the top players within the League is scheduled to be released in March, 2015, featuring more autographs and collectible logo patches. Upper Deck is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation.

Video Games

Electronic Arts
Electronic Arts (EA) is an international developer, publisher and distributor of some of the world's leading interactive software products. EA and the PHPA have been partners since 2007 when American Hockey League teams and players began to be featured prominently in EA Sports award-winning NHL game franchise.

Strategic Partners