Licensing & Licensed Products

The Professional Hockey Players’ Association (PHPA) represents over 1500 professional hockey players competing in the American Hockey League (AHL) and the East Coast Hockey League (ECHL).

Through the PHPA’s group licensing program, brands and businesses can access the collective name, image and likeness rights of PHPA members through a single licensing relationship—creating authentic opportunities to connect with hockey fans, players and communities across North America.

THE POWER OF GROUP LICENSING

One Agreement. All Access.

The PHPA’s group licensing program makes it easier for companies to develop products, sponsorships, campaigns and experiences featuring multiple professional hockey players without negotiating separate agreements with every player.

Player Name, Image & Likeness

Licensed programs can incorporate player names, signatures, photographs, likenesses, biographical information and other approved player identifying characteristics.

Products & Merchandise

Create officially licensed products featuring PHPA players, including apparel, collectibles, trading cards, memorabilia, video games, digital products and other consumer products.

Marketing & Promotions

Build campaigns that authentically connect brands with PHPA players and their fans through advertising, promotional programs, social media and other marketing initiatives.

Digital & Emerging Opportunities

Explore new ways to engage hockey fans through digital platforms, content, gaming, technology, experiences and other emerging forms of player engagement.

WHY PARTNER WITH THE PHPA?

Authenticity

Connect your brand directly with PHPA players and the game they play.

Scale

Access group player rights through a streamlined licensing relationship.

Flexibility

Develop programs tailored to your business, category and target audience.

Fan Connection

Leverage the personalities, stories and passion of PHPA players to create products and experiences that resonate with hockey fans.

Player-Driven

Group licensing creates commercial opportunities for players while generating revenue that supports the PHPA and its mission on behalf of professional hockey players.

INTERESTED IN LICENSING PHPA PLAYER RIGHTS?

Contact the PHPA to discuss your opportunity and learn more about available group licensing programs.

Contact: licensing@phpa.com